Publishing & Media

Snyder Cohn Understands the Content and Distribution Revolution

Whether traditional or web-based, publishers and media firms are dealing with the same issues—the evolution of advertising revenue, niche markets, profitability—albeit from different perspectives.

Snyder Cohn understands key trends and challenges that are impacting publishing and media firms, including:

• Media consumption has fragmented dramatically—a trend that has been accelerated by the Internet’s low barrier to entry and global reach. Publishers must study and carefully choose how to target and micro-target their audiences with specific vehicles and when to make those investments.
• An entirely new array of platforms have emerged including, of course, the Web, but also mobile, social networking (Facebook and LinkedIn) and micro-blogging (Twitter)—as well as an ever-growing range of devices from smartphones to e-book readers to netbooks. Publishers must proactively evaluate and plan for the right platforms to reach their particular audience and the optimal investment required to succeed.
• Copyright protection and intellectual property have grown immeasurably more complex as the Web and other platforms have facilitated easier information sharing. Publishers must have a strategy for assessing and mitigating their risks in these areas or face costly legal battles.